P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Are you using the wrong machine 0:01 to soften your clothes? 0:02 - I use the washer and this liquid softener. 0:04 - I use the dryer and uh, Bounce. 0:05 - My stuff is soft. 0:07 - I like Bounce's softness. 0:09 - My socks don't stick together. 0:11 - Bounce controls static cling better. 0:13 Practically eliminates it. 0:14 - How's that? 0:16 - Well Bounce works in the dryer, where static starts. 0:17 - Well ... my clothes smell good. 0:19 - Take a whiff. 0:22 (sniffs) 0:22 - Fresh. 0:24 - Did it three days ago. Took it out today. 0:24 - Wow, my clothes never smell like that. 0:26 - No liquid or sheet's got Bounce's terrific fresh scent. 0:29 Narrator Bounce works in the dryer. 0:31 So its special fresheners don't rinse away. 0:33 - Guess I have been using the wrong machine. 0:35 And the wrong softener. 0:37 - Hey! 0:40 Narrator Bounce or new unscented Bounce, 0:40 the right fabric softener for the right machine. 0:42

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