P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, 0:01 the fabric softener that works in the dryer. 0:03 Now our clothes get the Bounce touch. 0:05 The Bounce touch means our new baby's bibs are really soft. 0:07 - Our new baby's bibs are really soft. 0:10 Father The Bounce touch controls static, 0:13 so our new baby's synthetic stretch suits don't cling. 0:15 - Our new baby's stretch suits don't cling. 0:18 Father And the Bounce touch means our new baby's blanket 0:21 smells clean and fresh. 0:23 - Our new baby's blanket smells clean and fresh. 0:25 - My sister used a liquid softener, 0:28 so I told her about Bounce. 0:30 - I used a liquid softener, 0:32 'til my brother told me about easy-to-use Bounce. 0:34 The Bounce touch means Billy's jeans are really soft. 0:37 - My jeans are really soft. 0:40 Mother The Bounce touch controls static, 0:42 so clothes are easier to sort. 0:44 - Clothes are easier to sort. 0:46 - And the Bounce touch means Harry's sweater 0:48 smells clean and fresh. 0:50 - (sniffs) My sweater smells clean and fresh. 0:51 Narrator Bounce, the fabric softener 0:54 that works in the dryer 0:56 to give your clothes the Bounce touch. 0:57

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