P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Dear, you're using the wrong machine to soften clothes. 0:01 - Liquids go in the washer, Mom. 0:05 - Bounce works in the dryer. 0:06 - My clothes are soft. 0:07 - I love Bounce's softness. 0:08 - My liquid controls static cling. 0:11 - Bounce controls it better, 0:14 and my clothes smell fresh longer. 0:15 - Mm. Mine never smell like that. 0:17 - No liquid or sheets got Bounce's terrific fresh scent. 0:19 - I've been using the wrong machine. 0:23 - And? 0:24 - Oh Mother, wrong softener. 0:25 Narrator Bounce. 0:28 The right softener for the right machine. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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