P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Are you using the wrong machine 0:01 to soften your clothes? 0:02 - I use the washer and this liquid softener. 0:04 - I use the dryer and Bounce. 0:05 - My stuff is soft. 0:08 - I like Bounce's softness. 0:09 - My socks don't stick together. 0:11 - Bounce controls static cling better, 0:13 practically eliminates it. 0:15 - How's that? 0:17 - Well, Bounce works in the dryer, where static starts. 0:18 - Well, my clothes smell good. 0:20 - Take it with whiff. 0:23 - (sniffing) Fresh. 0:24 - Did it three days ago, took it out today. 0:25 - Wow, my clothes never smell like that. 0:27 - No liquid or sheet's got Bounce's terrific fresh scent. 0:29 Announcer Bounce your clothes in the dryer 0:32 where its special fresheners can't get rinsed away. 0:34 - Guess I have been using the wrong machine 0:37 and the wrong softener 0:39 - Hey! 0:41 Announcer Bounce. The right fabric softener for the right machine. 0:42

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