P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Are you using the wrong machine 0:01 to soften your clothes? 0:03 - I use a washer and a liquid fabric softener. 0:04 - I use the dryer and Bounce. 0:07 - Does that really get your clothes soft? 0:10 - Sure does. 0:12 - My liquid controls static cling. 0:13 Usually. 0:15 - Bounce controls static cling better 0:16 'cause it works in the dryer where static starts. 0:18 - Well, my clothes (sniffs) smell wonderfully fresh. 0:21 - So do mine. 0:24 - (sniffs) Fresh. 0:24 - Did it with Bounce three days ago. 0:26 Just took it out today. 0:28 - Three days ago? 0:29 How can that keep clothes smelling so fresh? 0:30 Announcer Bounce works in the dryer, not the washer, 0:33 so its fresheners can't get rinsed away. 0:36 - Guess I've been using the wrong machine. 0:39 - And? 0:41 - The wrong fabric softener. 0:42

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