P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a long-lasting fresh smell. 0:01 It makes clothes smell fresh 0:03 long after they come out of the dryer. 0:05 And women just love it. 0:06 My wife dried this jacket with Bounce a week ago. 0:08 Took it out this morning, (sniffs) 0:10 and it still smells line-dried fresh. 0:12 - I tried this with Bounce days ago 0:14 and it still smells fresh. 0:16 - And clothes come out soft. 0:19 - They sure do. 0:20 This dress has just the right amount of softness. 0:21 It's comfortable, but not limp. 0:24 - I used Bounce on Tom's shirt Thursday. 0:25 - (sniffs) It still smells fresh. 0:28 - And Bounce controls static cling 0:30 because Bounce works in the dryer were static builds up. 0:31 See? My socks don't cling to my pants. 0:34 - Mine don't, either. 0:37 - I dried my jacket with Bounce last week, 0:38 and it still smells (sniffs) outdoor fresh. 0:40 - Bounce's unique combination of fresheners 0:42 work in the heat of your dryer to give your clothes 0:45 long-lasting freshness. 0:47 The freshness of Bounce lasts for days. 0:49 But Bounce doesn't stay in the store long. (chuckles) 0:52 Bounce, for long-lasting freshness your family will love. 0:55

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