P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Are you using the wrong machine 0:01 to soften your clothes? 0:03 - I use the washer and a leading liquid fabric softener. 0:04 - I use the dryer and Bounce. 0:07 - My clothes come out soft. 0:09 - Mine come out soft too. 0:11 Feel. 0:12 - Hmm. My liquid softener controls static cling. 0:13 Well, most of the time. 0:16 - Bounce is better. 0:19 It eliminates static cling, see? 0:20 Because it works in the dryer where static builds up. 0:23 - Well, my clothes smell fresh. 0:26 - Mine smell wonderfully fresh (sniffs), 0:28 for days. 0:30 Not only when I take them out of the dryer, 0:32 but days later when we're ready to wear them. 0:34 Smell my shirt. 0:36 (sniffs) I did it with Bounce five days ago 0:37 and just took it out today. 0:39 - You didn't. 0:41 - Yeah, I did. 0:42 - You did? 0:43 (laughs) 0:44 Narrator Bounce clothes smell fresh for days. 0:45 You see, Bounce's fresheners tumble onto your clothes 0:47 in your dryer so they can't get rinsed away. 0:50 - Well? 0:52 - I guess I've been using the wrong machine. 0:53 - And? 0:56 - The wrong fabric softener. 0:56 - Try Bounce. 0:58 - Hmm. 0:59

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