P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, mom, look what Sears packed 0:01 in our new Kenmore electronic dryer! 0:03 - That's how I discovered Bounce. 0:05 The dryer releases Bounce's unique softeners 0:07 to all our clothes. 0:09 - My jeans are soft! 0:10 - My shirt feels soft. 0:12 Mom Bounce controls static better than liquids 0:13 because it works in the dryer. 0:15 - My pajamas don't cling! 0:17 - My socks don't cling. 0:19 Mom The fresh smell of Bounce stays on our clothes 0:20 long after they're out of the dryer. 0:22 - My turtleneck smells fresh. 0:25 - My jacket smells fresh. 0:27 Announcer Sears Kenmore dryers feature 0:28 a new electronic control that senses when clothes are dry 0:30 and automatically shuts off the dryer. 0:32 - Bounce and our new dryer make it easy 0:34 for me to do many nice things for my family. 0:36

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:15:09