P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a long-lasting, fresh smell. 0:01 It makes clothes smell fresh long 0:03 after they're out of the dryer 0:05 and my family just loves it. 0:06 - Bounce has a long-lasting, fresh smell? 0:09 - It sure does! 0:11 I dried this a week ago, took it out today, 0:12 it still smells line-dried fresh. 0:15 - I dried Jane's blouse with Bounce Thursday. 0:17 - It still smells fresh. 0:20 - And with Bounce, clothes come out soft, 0:21 comfortable, not limp. 0:24 Here, feel my shirt. 0:26 - And with Bounce, there's no static cling at all 0:28 because Bounce works in the dryer 0:31 where static builds up. 0:32 - See, my socks don't stick to my pants. 0:33 - I dried this turtleneck with Bounce a week ago, 0:36 it still smells outdoor fresh. 0:38 Bounce's unique combination of fresheners work 0:40 in the heat of your dryer 0:42 to give your clothes long-lasting freshness. 0:44 - I'm convinced, the freshness of Bounce lasts for days. 0:46 But Bounce doesn't stay in the store long. 0:50 - Here, well have one- 0:52 - Here, well have one- - of mine. 0:52 - of mine. (everyone laughs) - Bounce, for long-lasting freshness your family will love. 0:54

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