P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a long lasting, fresh smell. 0:01 Makes clothes smell fresh long after they're out 0:03 of the dryer and women just love it. 0:05 My wife dried this jacket with Bounce a week ago. 0:07 Took it out this morning 0:09 and it's still smells line-dried fresh. 0:10 - I dried this with Bounce days ago 0:13 and it still smells fresh. 0:15 - And clothes come out soft, but not limp. 0:17 - And there's no static cling, see? 0:19 - Bounce's unique combination of fresheners work 0:22 in the dryer to give clothes long-lasting freshness. 0:25 But Bounce doesn't stay in the store long. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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