P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bounce has a long lasting, fresh smell. 0:01 It makes clothes smell fresh, long after they come 0:03 out of the dryer, and women just love it! 0:05 My wife dried this jacket with Bounce a week ago, 0:08 took it out this morning, 0:10 (sniffs) 0:11 and it still smells line-dried fresh! 0:12 - I tried this with Bounce days ago 0:14 and it's still smells (inhales exuberantly) fresh! 0:16 - And clothes come out soft! 0:19 - They sure do! 0:20 This dress has just the right amount of softness. 0:21 It's comfortable, but not limp. 0:24 - I used bounce on Tom's shirt Thursday. 0:25 Tom It still smells fresh! 0:28 - And there's no static cling at all 0:30 because Bounce works in the dryer 0:31 where static builds up. 0:33 See? My socks don't cling to my pants. 0:34 - Mine don't either! 0:36 - I dried my jacket with Bounce last week 0:38 and it still smells (sniffs happily) 0:40 outdoor fresh! 0:41 - Bounce's unique combination of fresheners 0:42 work in the heat of your dryer 0:45 to give your clothes long, lasting freshness. 0:46 The freshness of Bounce lasts for days, 0:48 but Bounce doesn't stay in the store long! 0:51 (chuckles) 0:54 Bounce! 0:55 For long lasting freshness your family will love. 0:56

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