P&G: Bounce Fabric Softener, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've discovered Bounce, the convenient new fabric softener 0:01 that works in the dryer. 0:05 Bounce touches my son's cotton shirt 0:06 and makes it really soft. 0:08 - My cotton shirt is really soft. 0:10 Mom As Bounce touches my daughter's synthetic slip, 0:12 it controls static so it doesn't cling. 0:15 - My slip doesn't cling. 0:17 Mom The Bounce touch means my clothes 0:19 smell clean and fresh. 0:21 - (sniffs) Things smell clean and fresh. 0:22 - My mother used the liquid softener, 0:24 so I told her about Bounce. 0:26 - I used a liquid softer until my daughter told me 0:28 about easy-to-use Bounce. 0:30 Now our clothes get the Bounce touch. 0:32 Makes Joe's cotton undershirt really soft. 0:35 - Cotton undershirt's really soft. 0:38 Grandmother And as Bounce touches Joe's socks, 0:40 it controls static so they don't cling. 0:42 - Hey, my socks don't cling. 0:45 Grandmother And Joe's favorite sweater 0:47 smells clean and fresh. 0:48 - (sniff) My favorite sweater smells clean and fresh. 0:50 Narrator Bounce, the fabric softener that works 0:53 in the dryer to give your clothes the Bounce touch. 0:55 New from Procter & Gamble. 0:58

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