P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey mom, look what Sears packed 0:01 in our new Kenmore electronic dryer. 0:03 - That's how I discovered Bounce, 0:05 the fabric softener that helps me 0:07 appreciate my new dryer even more. 0:08 The heat of the dryer releases 0:10 Bounce's unique softeners to all our clothes. 0:12 - My jeans are soft. 0:14 - My robe is soft. 0:16 - My shirt feels soft. 0:17 Mom Bounce control static 0:19 better than any rinse-added liquid 0:20 because it works in the dryer where static builds up. 0:22 - My pajamas don't cling. 0:24 - My blouses don't cling. 0:26 - My socks don't cling. 0:28 Mom The fresh smell of Bounce stays on our clothes 0:29 long after they're out of the dryer. 0:32 - My turtleneck smells fresh. 0:34 - My towels smell fresh. 0:36 - My jacket smells fresh. 0:38 Announcer Sears' Kenmore dryers feature 0:39 a new electronic control that senses 0:41 when clothes are dry and automatically shuts off the dryer. 0:42 - And it came with box of Bounce. 0:46 - Bounce and our new dryer make it easy 0:48 for me to do many nice things for my family. 0:50 (gentle music) 0:52

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