Pearl of the Orient (1955)

[Music] oh [Music] the [Music] this is the Philippines our land of beauty rich in age-old customs teeming with 20th century progress richly deserving of the name Pearl of the Orient in the central plains of Lucan the granery of the Philippines rich soil yields Bountiful harvests while in the mountain provinces ancient ceremonies recall splendors of long ago and skillful hands still weave colorful designs of Wonder and Delight in the South the home of world famous Philippine hemp graceful V to skim over the Waters of the Sulu sea carry treasured food from the ocean depths to the marketplaces of the land and in every city town and bario throughout the land people of all ages work play and enjoy moments of pleasant relaxation take time out to enjoy the pause that refreshes with Coca Cola a refreshing drink of highest quality here indeed is a pleasant and delightful beverage a pure and prove pure refreshing drink of highest quality a quality that never changes from bottle to bottle day after month after year isn't that delicious you just know it is [Music] made in the Philippines by the people of the Philippines for the people of the Philippines long ago long before the war The Taste and quality of Coca-Cola won its way into the hearts of everyone and continues today to be an accepted desired refreshing custom of people everywhere throughout the land in fact throughout the world on the island of Negros in Lucan and panai many men and women watch over sprawling sunlet fields of sugar cane the rich product of nature that provides its natural sweetness to the beverage so many people enjoy so much so often [Music] in the Sugar Mill skilled workers guide the most modern machinery to extract and process the naturally Rich sweet juice from the cane every batch of juice is tested carefully tested for Quality sweetness and [Music] Purity in modern sugar Mills and refineries the natural juice of the cane is transformed into the sparkling pure white crystals of high food value familiar to all as sugar sugar pure cane sugar one of Nature's most nutritious and quick energy building foods and only the purest sugar grown in the Philippines and refined in the Philippines adds the natural sweetness to the pure wholesome beverage known throughout the Republic for its never changing quality it is no wonder people in lucon the Visas and mind people everywhere say highest [Music] quality highest quality because only the purest most wholesome products of nature go into this delicious beverage highest quality Coca-Cola means just that wherever it is bottled in Dava kagay tan Taran SIU bolod Iloilo Naga Manila and in other plants to come in every Coca-Cola Bottling plant cleanliness modern equipment and trained people work as a team to produce this delicious beverage Men start the bottles through the washing machine where cleansing compounds and purified water steaming hot combined to sanitize and make them sparkling clean from the time the bottles enter the washer until the last step in the bottling process no human hand touches a single bottle to be sure every bottle is spotlessly clean before it is filled inspectors keep a watchful eye on them as they move toward the filling machine where each bottle receives an exact measure of wholesome syrup and just the right amount of pure sparkling carbonated water to produce the finished delicious cocacola its pure and wholesome flavor sealed in the bottle safeguarded by modern crown Corks And still another inspection to make sure the delicious flavor is sealed in and there they go case after case After Case by truck by catella by B car by ship or by sheer determination to take this delicious drink to market for people at work for people at home for people who are just enjoying themselves Behind These friendly familiar bottles are many Philippine industries that make it possible for everyone to enjoy this drink of highest quality anytime any place bottle making for instance but without bottles made in a modern plant such as this one in Manila Coke would not be so readily available throughout the Philippines the art of glass making reaches back into the ages it begins with sand gleaming sand from the aisle of P one to make the bottles which carry this friendly drink to every bario town and city in the [Music] Philippines clean white sand and other materials melted in fiery furnaces drop into waiting molds where wondrous machines do magical things to the glowing molten [Music] glass yes truly fabulous machines press the liquid glass to form it into the distinctive shape that is known to people [Music] everywhere and here they come row upon row upon row by the hundreds thousands millions these bottles are carefully inspected for Brilliance for transparency for strength only the finest bottles for the friendly drink delicious refreshing ice cold Coca-Cola in Manila metal crowns too by the millions are manufactured to rigid specifications another partner in Industry to seal in the flavor and Sparkle of this refreshing carbonated drink in every single bottle and that calls upon still another industry the gas for the making of carbonated water which adds Sparkle and Life to this delicious beverage agriculture too too has felt the influence of Coca-Cola many more people now find employment on plantations that grow sugar cane in the Philippines modern motor trucks are needed as well as ships vintas and Bonas to provide necessary transportation to every city town and bario and to keep Coca-Cola on the Move requires gasoline oil tires and many other other [Music] services Lumber two in the manufacturer of cases the Assembly of trucks and refining of oil each industry helping the other helping make the many products necessary for your enjoyment of your favorite beverage the making of coolers as well is important because coolers and the making of ice and electricity make sure you'll always enjoy your Coke the best way ice cold many people serve in other ways too for your pleasure in producing striking signs to let you know your friend that member of the family Coca-Cola is always as close as your desire by day or by Night wherever you may be in the Philippines yes Philippine industry is on the march to make sure your ice cold Coca-Cola goes with you an old friend you can always trust for Pleasant refreshment at a picnic in the restful quiet of your home or happy relaxation after Sports each and Everyone likes to be a member of the family all of us like to belong people belong to teams play together not only for their own enjoyment but for the joy and pleasure of others as well friendly people everywhere gather to watch their favorite players to Thrill at the crack of ballon [Music] bat the expert play of a sea [Music] team while the rousing exciting action of a good tennis match and whatever sport you enjoy wherever you are that other friendly member of the family is always with you a trusted friend of many years standing pure wholesome delicious ice cold Coca-Cola old friends are best friends someone once said and a familiar greeting to this old friend by men women and children all over the land is the welcome phrase of hospitality let's have a Coke on University and college campus on the playgrounds of all schools where time for play is the happiest time you'll always find your old friend pure and delicious as always too because Coca-Cola just naturally belongs yes and in Friendly havens of Mercy too where moments of cheer are always welcome where friends always add Comfort make things brighter one of the brightest moments is the pause that refreshes Fiesta time joy happiness for everyone a time for pledging old friendships a new or a time to make new ones and perhaps find Romance parties at home are always fun too and with lechon and every other Filipino dish Coca Cola belongs just naturally belongs for at parties everyone feels at home relaxes enjoys himself just as these dharm players are doing uhoh that's a friend for you always help helps you out makes you feel that life is worth living yes that's the way it is all over the Philippines at Sports in the pleasant atmosphere of your own home at work or wherever you are in this beautiful land of ours this pearl of the Orient You'll Always Find that member of the family Coca-Cola always pure always wholesome always welcome always a trusted old friend or as someone once said old friends are [Music] best [Music] [Music] fore [Music] fore [Music] for spe spe foreign [Music] [Music] foreign [Music] for be [Music] [Applause] this then is the story of refreshment of Coca-Cola a quality product pure and wholesome a story of a friend product delicious and refreshing a story of Partners in progress with all Philippine industry providing employment for thousands of people in many Industries and contributing to the progress of the country and in the future as it always does cocacola will continue to bring more pleasure more enjoyment to more people everywhere and Coca-Cola is everywhere in the Philippines [Music]