Paging Women
Sign in to track this film in your collection or want list.
Description:
In this proto-infomercial by SC Johnson Wax, we see what looks to be a woman’s TV show on the surface. Women learn fashion tips at the stylish NY Airport’s TWA Terminal, how to tastefully arrange their furniture from influential 1950s designer William Pahlmann , how to care for their house plants and learn how to make goulash with hot dogs by zany actor Walter Slezak (Lifeboat, Treasure Island, Bedtime for Bonzo). And since several of SC Johnson Wax’s products were aerosol based, women also learn how to effectively use an aerosol can.
We digitized and uploaded this film from the A/V Geeks 16mm Archive. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.
Complete Record: In this proto-infomercial by SC Johnson Wax, we see what looks to be a woman’s TV show on the surface. Women learn fashion tips at the stylish NY Airport’s TWA Terminal, how to tastefully arrange their furniture from influential 1950s designer William Pahlmann , how to care for their house plants and learn how to make goulash with hot dogs by zany actor Walter Slezak (Lifeboat, Treasure Island, Bedtime for Bonzo). And since several of SC Johnson Wax’s products were aerosol based, women also learn how to effectively use an aerosol can. We digitized and uploaded this film from the A/V Geeks 16mm Archive. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.
Transcription
in the USA the start of a woman's day but only the start because a woman is all things to all people clerk of the coffee ballet presser Doctor of Letters and bill assistant chief floorwalker purchasing agents the heart and center of the home and of the family to her this program is dedicated johnson's wax prison [Music] your hostess Vivian Barack hello welcome to paging women because we women are very busy people and because our homes are very important places we're going to turn to our show today without wasting a minute we're here to tell you about easier and better ways to make your home more pleasant no matter what its size a home covers a great roof it's what you put inside your home on the way you put it together but if it is more than its character and so today we're going to meet one of the most famous interior designers in the country mr. William Hallman mr. Pohlman is going to tell us how to make a living room more exciting and more livable and we're going to see how an ordinary house plant can be taught to be its own babysitter when you're away on a trip and then we're going to be famous and actor mr. Walter slays act he's going to give us some of his cooking secrets and then we're going to talk about women's clothes your own included and here is the beautiful Venus de Milo you know it's said that she has the classic figure and in addition this is a classic work of art because it's basic simple lines have withstood the test of time the fashions we're going to see today are classics too because their styles that will withstand the test of time to show them to their very best advantage we picked a beautiful building that is a modern classic the new TWA terminal at the New York International Airport with these smooth clean lines is a classic example of the best in modern architecture this building is an example of how functioning beauty can be perfectly combined and the suit we're going to show you today are not only timeless but they prove a very important point every woman has her own figure and there is a correct cut of clothing to enhance each figure in addition we're going to give you tips on color line and texture in each of three basic sizes to help you look your very best this is a classic modern suit good for almost any time season or place and the things that make it that way are simple lines and proportions that follow and enhance the natural shape this suit will stay in style for a very long time this particular fabric is a blue and white wool tweed with navy blue trim it features the peter pan collar and bracelet lane sleeves you're looking at the junior figure and now here is the mrs. figure her jacket is quite the skirt and the buttons are black as is the tie at the neck the fabric is silk and Worcester regardless of which of the three basic figure types you are this particular suit comes in the proper size and proportion to show your figure at its very best and now here is the third basic type the women's figure a linen suit did a lovely rose wine shade and there is a correct balance between the jacket and the skirt the effect of each of these three suits is the same beauty through keeping it simple but now let's take a look at some of the ideas that can help you get the most out of your own figure through color line and texture you'll notice that although our models are different sizes and they look as though they're wearing different suits they're actually all wearing the same suit and so am i with a few minor variations it's a classic style by jacks are not designed by Mollie you'll notice that the junior suit is all one color is the illusion of greater height you must look for the lighter or the medium tones to increase your height the color stands away from the neck to frame the face and it's lovely with both long and short hair because the missies figure is the average ideal and it can get away with almost anything it's wearing contrasting colors today you'll notice that the skirt is subtly shaped not too tight there are no gimmicks on this suit to put it out of fashion after one year it just has a lovely smooth shaping to it now in the woman's figure you'll notice that the line of the jacket blends with the silhouette of the skirt the color of the fabric is darker and the fabric itself has a slide I'm shiny finish to give a trimmer look to the figure now let's take a look at all three figures again remember the essence of good fashion is simplicity so if you look for an outfit that is basic and simple and timeless you will have a classic suit and that means you'll have a good investment these suits are just one example regardless of the price range in which you find it a suit should be proportioned to fit your figure whether it be junior women's or missus the size number is not important but the cut and the fit are so look carefully and you won't have to worry about fashion changes from year to year have you ever decided to turn your living room upside down and start all over again well every once in a while I get that impulse but it usually gets me into trouble for one thing I never know where to begin for another I find that many of the things I want just cost too much that's why our special guest today is mr. William Hallman one of the world's outstanding interior designers hello mr. Pohlman we're delighted to have you with us I'm delighted to be here thank you you're welcome at the moment William Hallman is designing the interiors of the new 800 room president Hotel in Hong Kong in addition to that he's doing two elegant ballroom in the New York Hilton bill let's get down to the main question is it possible to decorate tastefully and still stay within a modest budget indeed it is how would you define good taste or taste is appreciation stemming from knowledge and experience I call it educated appreciation can you give us some idea of what the very first step should be well I think you should analyze what you want out of the house how are you going to use it who's going to live in it uh do you have any special guideposts to arranging the furniture well there are five rather basic rules in room arrangement I've brought these sketches along though they're not typical they do serve as an illustration of what I like to get across the first thing is how to get in and out of a room a traffic pattern there is an entry here there's room between the chairs to get to the sofa there's plenty of room around this great lacquer table to get to this chair in this ottoman and I think it's a rule that everyone should follow us to study such a traffic a region vanilla and a house not clutter the entrances and exits in other words they should not well that's another one of my points I like to bring out there's a focal point every room should have one sometimes too but not too many but this one focal point is in bedroom is gained by using a very fancy headboard rather Spanish and feeling plus a large mirror and a group of six prints could this be used in some other room or also besides the bedroom of course you could you take the mirror and these six prints and put it over four dens are a great chest you have same effect do you have a trouble with some of you are people wanting overdramatic rooms we certainly do we call those sort of knocking dead rooms and the first plan she might probably possibly think this is one oh but this was done for a couple who love they love to hunt they go on safaris and they bring back things like these a lot of Buffalo skulls but you see the traffic pattern is still good but this room is very livable is for reading eating drinking and even playing can you fit a desk into this table when not in use as dining could be a work area here but then the next sketch oh he won't show the desk find the desk put in a window it could be put spot against the window but there's plenty of room it doesn't spoil the traffic area but putting it at right angles to the window and now how about the the problem room let's say the long narrow room the problem rooms are always with us particularly if you were working some of the new modern apartments of course some of the new houses have problem rooms too in this case the problem was everything being horizontal so we wanted a vertical treatment on the walls they could be wallpaper panels or they could be paintings they can be Chinese panels but used vertically you know here in this area we use the vertical pattern on the curtain you know today we have a sample room to test out all of your ideas shall we go take a look at it sounds like - very much ok follow me well here we are bill in our sample room do you have any suggestions for us the sofa is so isolated it's a pity it isn't closer to this chair so at the form of a conversational group and I find no focal points at all it's pretty much a shambles hmm take the traffic pattern I find this pretty cluttered don't you yes I do it looks so you'd have to be a broken-field running to get through there look at our work area right here smack in the middle of the traffic pattern again and also what disturbs me is the way that the pictures are all lined up horizontally to give the room a little bit longer look than it need have this of course is the incorrect way you've pointed out how do we go about correcting it you want to see how it's done oh let's make everything out clear the room well this certainly gives us a fresh start where do we begin bill well first that long credenza which was on that wall I'd like to see at this end of the room what a long piece of furniture like this usually makes a room appear wider it really does well what's our next step let's establish a conversational grouping in this case it becomes a focal point of the room all right I bet everybody wishes they could move furniture this way bill oh this arrangement is lovely and notice how the people on the sofa and the chairs can converse easily and we've added to open back chairs to blend more airiness to the room except this chair must be moved over to provide easy access to the sofa you know the traffic pattern must be kept that point well then this area rug kind of flies everything in this nice big cocktail table it's right within everyone's reach how about the desk bill where will that go I'd like to sit over there in the window area that not only looks better there but it's right in the light from the window in the style of the main area or one can concentrate well that's an important consideration now how about our television set it would be vast opposite the sofa so everyone could see let me show you okay and you see when you have broken the horizontal look of the wall with the vertical bookcase and also note the splash of color the chair it breaks up the monotony of too much wood on that wall it looks very pretty there what are we going to do though about all these pictures now that are off-center can we can we take care of those as easily as we take care of the group certainly can let's just get rid of arrangement you see the new arrangement has more of a vertical appearance rather than our own scattered so horizontal look and we do have a rather isolated work area in the desk and we have I think a very successful conversational grouping here around the large cocktail table well the room looks lovely though though we hear so much about how our accessories give a room its personality can you tell us something about that thank you very much because accessories give a room the well the atmosphere or the aura particularly pertaining to the mistress of the house who dictates this other thing and who collects them I'm a great believer in Quetta and collecting nice objects but they're not necessarily expensive but this should be selected for their scale and there were good looks and they should have some quality about them of course how you anything else you'd like to tell us yes there's one thing I'd like very much to get across that if ever in doubt you're not quite sure always keep it simple when you call me thank you so much for coming to visit with us today you've given us some good basic hints on how to liven up our living room I've been happy being here and I thank you very much for asking me plants can be so beautiful around the house that they really are a very important part of better living they bring in life in color try to bring nature right into the house but they also bring problems along with them however fortunately with plant problems they can be easily solved but just a little common sense and some expert advice so today we're going to bring you the case histories of three typical housewives and their plant problems case history number one the case of anxious Anna Anna is affectionate nothing but she's terribly worried about her plants because she's going away on a two-week trip and she just can't find a reliable babysitter for her little indoor garden well you may not believe this at us but this simple piece of cotton wicking is the best babysitter you can find for your plant now after you've watered your plant and be sure not to overwater you wrap the piece of cotton wicking in the center with aluminum foil to prevent evaporation and you put the exposed end in a quart of water like this and insert the other end into the dirt of the plant and presto your plants will be watered while you're away now if you don't have cotton wicking you can use a piece of ordinary clothesline like this provided you remove the sizing first oh my Anna you look so much happier I'm glad we were able to help you with your problems and now let's take a look at case history number two it's the case of puzzled pauline you see Pauline's plants seem to grow on evenly and she just can't figure out why well maybe it's because she forgets to turn her plants like this at regular intervals so that the light will equally hit all sides because you see plants tend to grow toward the light those you don't keep turning them you will have that problem why Pauline you look delighted I'm glad that our simple idea was the health to you Pauline now let's go on to our third case history the case of cautious Kerry Kerry is conscientious sincere but she's very sad because she just doesn't know how to cultivate her potted plants well our experts tell us that you should loosen the soil of the plant as far away from the trunk of it as possible use a blunt fork or a dull pencil and cultivates just about an inch or so deep do this when the soil around the plant looks hard and crusty well I hope that our staff experts of health to solve some of your problems I know that they've solved some of carey's because she looks so much happier all of our case histories today have one common problem and that is the question of what to do about bugs when they get on plant even in the house an aerosol house and garden type insecticide is the perfect answer but it's important to the health of your plant that you follow the directions on the can carefully whenever you use one now be sure to hold a can 12 to 18 inches away from the plant like this it's the ideal treatment for an indoor plant but don't hold the can closer to the leaves don't soak them because most frays are cold as they come from the spray opening and you could freeze the plant that's why if you spray too close the leaves may turn brown and shrivel after a day or so now let me demonstrate the correct way again you'll notice that when I hold the can at the proper distance this paper doesn't get wet and neither does the plant so there'll be no frostbite but the bud killing ingredients are on the leaves where they can get to work remember if you can see that the plant leaves are soaking wet you're too close and you may be harming the plant however if that does happen keep the plant watered with the bugs gone new green shoots may come along and save the day there are so many products in aerosol cans these days that it's good to know how to get the most out of them let's take a look inside this spray type aerosol can and see how it works this is the product and this is the compressed gas found inside all aerosols it pushes down on the product and sends it up this little tube right out the spray opening in the button now always try to hold the can as upright as possible as a direction state because if you don't after you've used it for a while this little dip tube might peak up out of the liquid and then you'll just spray the gas many aerosols have a little dot on the can to show the way the spray opening should point now sometimes after the can has been handled this button turns around and if the can is tilted when you press the button you're likely to get no spray if that happens simply turn the button back to the marking dot or if there is no dot just give it about a half turn and see if it doesn't spray if you follow these ideas you'll be getting the most for your money and who doesn't want to do that [Music] surprise well I see you've invaded our kitchen you're a major so very much yes I plead guilty to that you know you're also guilty of keeping me up half the night I have when reading your new bestseller what time is the next one what time is the what what time is the next Swan what time is the next Swan that wonderful marvelous book Oh an interesting funny book I enjoyed every word of you in 60,000 other reasons I'm happy to say well good and you're writing another yes I'm with book again and this book will have something to do with food I will unveil some of my more favorite recipes oh well then that's why you're here in the kitchen exactly yes you have to discover something most women make very good cooks a very few men make great chefs I happen to be one of them I'm a tremendous chef you see there's not a coincident that all great restaurants hire many chefs they were big silly things on the head I don't because I don't need it I take pills what is your recipe today today I'm going to cook frankfurter ghoulish thanks for the goulash well I've heard of goulash but what don't Blanche my dear frankfurter goulash is an Anurag washes he doesn't matter if a humble ingredients like a frankfurter go then long as long as it's made with love with affection with a certain subway fare and it will make a very very aromatic dish well what goes into this aromatic dish Baltic well first of all onion wonderful yellow onion then we have green peppers ten of those ten how many does this serve for in my case three grown-ups then we kick tomatoes half of cannibals and then garlic garlic garlic oh here oh I see you come prepared every well-dressed man should wear garlic then the rest of your ingredients is our shortening with the cheese sauce a little cornstarch in case it gets too thin paprika Tabasco salt pepper and the frankfootas oh the frankfurters Oh even the very greatest chefs need a good retriever your hot dogs there thank you ready now after the shortening a few tablespoons is good and hot we peel cut and fry the onions after the onions turn brown we add the garlic one clove finely crushed sprinkle them with paprika and add our rough cut of green chemistry then half a can of tomatoes seasoning and finally we add our package of frankfootas which we sliced and we simmer for 4 or 5 minutes and then we are ready to serve Frank for the courage the true glorification of the lowly oh that smells marvelous looks delicious mavet ain't no no you see cooking is only a fragment of creating a masterpiece the real artistry comes when you serve it properly in a romantic setting this is a masterpiece it's absolutely delicious it's not only a masterpiece it's even good but you know what the most important thing is that whatever you sir serve with chic and elegant I agree well thank you so much for being with us today we've enjoyed it immensely so did I good bye perhaps Walter Slezak has the right idea no matter how lowly the ingredients of a dish may be there's nothing to stop us from serving it with elegance and with romance and who knows maybe changing the whole atmosphere around the house well we've been to some interesting places and we've met some interesting people today and you know there's a very wonderful booklet with tips on how to keep your home in top condition it's called the manual of home care for your free copy write to the Home Service Bureau Carib johnson's wax Racine Wisconsin our hope is that we've given you some new ideas on how to brighten your home and to make your busy days easier and more rewarding paging women has been brought to you by Johnson's Wax [Music]
No holdings listed.
No related films.
Original permalink · Record added: 2025-05-17 15:02:15