Old Chinese Proverb: One Picture Is Worth 20,000 Words, An (1946)

[Music] [Applause] the receptionist in any business office knows the importance of individual ability every day she meets all types of salesmen she has learned which ones get in to see the boss now here are two Sal competitive on the left looks successful actually he sells just enough to meet expenses but this man leads his entire organization in sales and not because of his appearance the receptionist knows their past records as does the man who signs the contracts and so one gets the nod while the other cools his heels for there's no substitute for real [Music] ability both of these advertising copywriters look efficient no one in the office can push a pencil through more words per minute than Joel but a lot of his copy has to be tone down before it reaches the printed page Joe's paychecks are not very large Charlie has a conscience the statements he makes can be verified his words are fewer but they mean far more Charlie writes national sales campaigns proving again there's no substitute for Ability this basic truth is demonstrated daily in Hollywood for nowhere is competition Keener in the heart of the film Capital near Columbia Square are the studios of the Jerry Fairbanks productions for many years this organization has produced pictures for Paramount release well known to Millions throughout the world [Music] the spacious student provide complete facilities for production of these Paramount series which consistently win Top rating on large soundproof stages and an extensive workshops Carpenters painters and electricians all with many years of Hollywood experience construct sets designed by the studio experts here plans for Better Living created by America's leaders in Science and Industry are translated by the art director and production staff into settings for our Motion Pictures which give them worldwide publicity such cooperation Through The Years with officials of many national concerns has given Studio Personnel understanding of industrial requirements it is only natural that in the past recognizing this ability and Showmanship many organizations have commission Jerry Fairbanks to produce special pictures for their use to meet the increased demand for such films Studio facilities have been expanded and a special industrial picture division created in every production detail the highest standard is maintained by the same craftsmen who work on the entertainment films this is the imposing Skyline you saw through the office windows in the opening scene a metropolis built to order in the workshops all Studio facilities are now available for Industrials stages camera and lighting equipment workshops and Laboratories the sound insulated stages accommodate several large sets at one time years of experience making films in color with cameras and lights of highest professional quality assures photographic Excellence an industrial picture should reflect the quality of its sponsors products it can be fully effective only when created by specialized talents and skills in all its phases these actual production scenes during the filming of a modern kitchen for the Popular Science series illustrate the Studio's well-coordinated teamwork this film stylet is demonstrating new kitchen equipment such as a preset table that slides out from the cabinet another sequence is photographed with the camera [Music] Dolly careful there well how do you like that bouncing tumblers staged in dramatic or humorous fashion scenes like this introduce new products of all kinds to the public and strongly influence purchasing Trends Showmanship makes information [Music] entertaining but before sets are designed and built our story Department aided by research experts visualizes the complete shooting script by means of a story board sketches of all key scenes are mounted in sequence providing a preview of the actual production this method greatly AIDS continuity and reduces production time and expense the rough sketches indicating scenes to be filmed are particularly valuable in photographing industrial plants in this way all action can be plotted before arrival of the camera unit and work interference is minimized the storyboard technique is an infallible guide to a successful picture using a film viewer the head animator studies the results of giving human voices to live animals a miraculous achievement made possible by by our dual plane process these drawings are based on scientific study of mouth shapes during articulation of syllables a large staff of assistant complete the process which is one of Hollywood's most closely guarded Secrets no form of Animation is more difficult and our Specialists are thoroughly familiar with all types required in commercial films whether simple line [Music] cartoon figure animation or the combination of live action and animation like this included in a film made for Union Pacific which shows proper methods of loading procedure in Freight cars this type can be very effective in commercial production before any script is begun there must be thorough research to guarantee comprehensive World coverage the research staff reads hundreds of magazines and newspapers each month selecting possible subject material many additional sources of information are used approved story locations are indicated on large maps for the various mobile camera units completely equipped cars move steadily about the entire country as well as Canada literally hundreds of scientific and Industrial stories everywhere have been photographed by our staff experts who also film our commercial pictures few Studios have such complete National coverage but our activities cover all parts of the world one of our camera units has been filming subjects in Mexico and South America for 2 years stories like this the divers Rocka call other units photograph outstanding subjects in Africa and Europe one is now working in Sweden and from the Swiss Alps come these scenes from the continent of Asia to the islands of the South Seas all provide colorful stories for our International audience professional movie making requires ample electricity and other facilities even in America these are not always available so trucks and portable generators were especially designed and built for us to film stories anywhere the sedan likee cab carries fire there's a completely equipped dark room and adequate space for cameras and lights plentifully supplied by the trailing generator with such complete mobile equipment industrial installations of all kinds can be suitably filmed anywhere every staff cameraman is well known for his achievements during the world conflict we worked closely with the Armed Forces showing the public important developments in the science of warfare armadas of invasion aircraft Mass parachute descent the nation's strength on all fronts shown in our Paramount films helped civilian morale only the most highly skilled photographers could portray the full drama and significance of scientific battle our cameramen brought to the screen the whole story of science at War filming actors for the speaking of animal series requires much Ingenuity even Heavies become temperamental and the cameraman must practice animal psychology for many years Jerry Fairbanks has flown his own planes doing a aial photography and supervising Studio crews out on location after a short flight from Hollywood his plane lands in Sun Valley Idaho where he is greeted by members of a crew beginning work by flying to such locations he can coordinate personal supervision with a minimum waste of time [Music] one of the production staff reports on progress being made together they survey the loal Sun Valley Lodge has a mirage likee quality with its rustic buildings and pool fed by Warm Springs used all the year round a fabulous place indeed is this mountain Hideway but this sounds like copy for the Union Pacific picture we made here it was not an unpleasant assignment filming Sun Valley's wonders so with production well underway the plane heads back to Hollywood with the first reels of film from our cameramen everywhere to our cutting rooms come thousands of feet of exposed negative here the film editor and his assistants select the best shots and arrange them in the most effective sequence this is vitally important work and every modern device is provided to Aid efficiency with a viewer the film editor carefully studies every foot of print he is responsible for the perfect synchronization of pictures with sound sound effects from an extensive Library are used in dubbing both Paramount and Industrial pictures The Cutting rooms are also completely equipped to handle 16 mm films and the same highly skilled Personnel edit both types after all scenes of a new Motion Picture have been filmed edited and arranged Ed in correct order the narration is written to fit the action on the scen it happens that this girl is modeling an all glass bathing suit for a popular science sequence on fiberglass although in this case the writer might prefer to do his own research he is aided by the staff which compiles all the necessary information confucious certainly was right such a picture is worth at least 10,000 words nothing adds greater Effectiveness to a film than an outstanding musical score Eddie Paul famous conductor of radio and screen and formerly musical director of The Paramount and Roxy theaters on Broadway arranges all our music winner of an Academy Award his scoring adds distinction to our industrial film Productions one of our staff narrators is gain Whitman nationally known radio commentator first of the giant transports to be built and tested for the global Airlines of a world at piece is this Strat Cruiser it's the boing b29 transformed for the air age out through the gate of the Air Terminal moves a throng of passengers to the gleaming Skyliner with such Mammoth planes as this any place on Earth is but a few flying hours away on the upper deck where it has two are rows of luxurious chairs quite different from the bomb Laden super ports by day it seats 100 as a sleeper plane it contains 36 births familiar to all radio fans is Ken Carpenter another of our staff narrators usual triumphs even when it's all wet here watercolors are really crays scientists are really artists fishes are caught without Hooks and the study of biology is Advanced by the unusual occupation of these underwater members of Miami University's unusual classroom specially designed microscopic equipment extends facilities into the Unseen World as well for example here are shown scenes of the living bloodstream excerpts from a medical film which brought the red and white cor pusles to the screen for the first time in [Music] color here is another Popular Science subject made possible by special ized equipment on crusts of bread a special mold is cultivated as Delayed Action photography dramatizes the growth of the Wonder germ Destroyer penicillin a subject which aroused National interest was presented through our development of the motion picture X-ray camera this device perfected cjoint with the X-ray division of General Electric permits thorough analysis of all body mechanisms in action the simple Act of drinking discloses an amazing performance as the epig gladus directs traffic our functioning bodies are now as open books for science to peruse though seldom so nicely [Music] bound from the advancement of science to the creation of public entertainment film our efforts have been awarded the highest oblivious to the BV serenade this delectable creature Slumbers on but equally strange events will transpire [Music] here the comforter suddenly loses its cover to reveal a lining of fiberglass part of the sequence on this outstanding new product of Science and [Music] Industry time to get up and show the public the advantages of fiberglass home furnishing in an informal entertaining fashion without an obvious selling approach this studio set includes numerous examples such as the curtains and drapes all made of fiberglass with Adroid Direction even Bachelors become interested in the subject it's a little early for a man to call about a date but with a gal like this time's a wasting and with big plans ahead naturally the cigarette is forgotten oh fine a perfect combination dream on little girl we know you'll be busy soon meanwhile in the adjoining room this energetic blonde already is hard at it ironing her pretties and she's doing the job scientifically with an apron and ironing board of fiberglass in the complete sequence two major advantages of the material are stressed it can be used in many ways and it is [Music] fireproof so back to the Waste Paper basket now well [Music] Ablaze what a roommate fiddling around while home Burns well obviously there's only one thing to do the fireproof apron Smothers the fire in No Time wallpaper is badly scorched but the fiberglass grape is good as ever this demonstration is certainly worth 10,000 words in creating demand for the product and no other Studio regularly produces a series of entertainment pictures devoted to such progress of Science and Industry in commercial films we often use celebrities of radio and stream easily available because of our Hollywood location you know when it comes to what's generally known as cultivating now we got our own simple methods of doing that we managed to do it without using the [Music] hole time to do a little color a there hobo dog G and I have to do all the work around [Music] here during the war our Motion Pictures produced for manufacturers of vital material gave dramatic proof of America's industrial power machines for peacetime production became part of a mighty Arsenal building Cannon for our rapidly expanding Navy spectacular in war or piece are the complex operations of a giant Factory but the lighting problems in filming them are enormous especially with color hundreds of operations must be shown under widely varying conditions and all skillfully edited to provide a coherent and interest holding film quartermile long buildings like this had to be adequately lighted requiring more equipment than the largest Hollywood sets only a studio with complete equipment could photograph such a fabrication of all component parts such as this gun mount was shown to prove the high quality of American Armament above the assembly line crowded with massive instruments of war moves the camera filming a record of Industries achievement just as microscopic photography demonstrated that no subject is too small for our production this scene dramatically indicates that none is too large after final assembly the cannon must undergo rigorous tests before acceptance by the Navy tests that reveal the slightest imperfection each is the result of the coordinated efforts of thousands so that those who built them could see the entire process of fabrication and take added pride in their individual contributions this motion picture was made and seeing their products perform in actual combat boosted morale even more to add authenticity it is sometimes possible to incorporate factual footage such as in the following sequence where an actual Navy combat film is combined with scenes of our own staging smoke a bursting fireing shell would fall into the sea [Music] got [Music] him in the middle distance a j zero is bracketed by our bursting 5-in shell got him finally our guns were silent during the conflict industrialists learned the value of training and public relations films today commercial pictures can perform equally valuable services but to be fully effective an industrial film must be produced by experts with professional studio equipment there's no substitute for Ability the best guarantee of a picture's success is the producers record outstanding industrial films in many fields industry science agriculture travel and transportation now that you have had a chance of visiting us backstage we hope we have been successful in proving our title one picture is worth 10,000 words especially when your picture is made by the Jerry Fairbanks organization