Not by Jeans Alone

Duration: 28 min.

Year Published: 1981

Creator: LCA

Format: 16mm

Color: Color

Description: No company can rest on its laurels, even when its product is known around the world. And so the Levi Strauss Company, the world's largest clothing manufacturer, sought to move beyond jeans to "Levi Tailored Classics" - a market-opening attempt that encountered problems in a fast-changing marketplace.

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