Norwich: Pepto-Bismol tablets, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Norwich Pharmaceuticals D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (trumpet fanfare) 0:01 Narrator Each year American business 0:08 sends it's men abroad 0:10 to further the fortunes of this great country. 0:11 These American boys from our giant corporations 0:13 will be sent to different countries, 0:16 where they will eat strange foods 0:17 which will do strange things to their stomachs. 0:19 In Japan, they will eat raw fish. 0:21 In France they will eat snails. 0:23 in Israel they will eat highly indigestible 0:25 doughy objects called matzo balls. 0:27 American business concerned about its men? 0:29 You bet it is. 0:31 They know their people will need something to 0:33 help coat their stomachs against these exotic foods. 0:35 They know their people will need something extra, 0:38 an antacid for the hardships of being sick and away. 0:40 Then what does American business do to take care of 0:42 it's people going abroad? 0:45 Israel, Pepto Bismol! 0:47 Japan, Pepto Bismol! 0:49 France, Pepto Bismol! 0:50 Spain, Pepto Bismol! 0:52 India, Pepto Bismol! 0:54 Italy, Pepto Bismol! 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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