Movies Move People

foreign [Music] the modern world changing shape and form through a traffic of ideas increasingly dependent on knowledge and information concisely and clearly expressed it's quiet now but when the sun is out there's an unmistakable Roar of words [Music] we spend most of our waking hours trying to make a point something urgent must be done and spoken about relayed to others in the hope that we may find an agreement or make a meaningful decision we communicate through speech and Design we employ an alphabet paper and ink we use machines depend on the spoken word we sing sometimes we cry how much of it is clear or memorable how much of it gets to where we send it there's film inert and transparent substance that can interrupt reality distort time and space intercept the senses lull or Electrify them it has the power to embed an idea or change one provoke shouts or a memory Joy regret desire revulsion all are communicable through film pick a subject safety industrial or private desirable but remote who really cares strike a blow for it make others aware what options are there outside Phil a speech fine shake the rafters plead write it down mail it out paint posters whole contests but will any of that be as indelible as this secretly life is invulnerable death comes to people without names thank you we know what can happen but here's the real point [Applause] foreign [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] [Music] [Applause] film Nobody heard but you can't walk away unscathed it can sell the concept or the product filmed to enforce an idea or film to change one the company rep the salesman the man in the field can be particularly vulnerable to defeat alone he loses sight of himself in relation to others once accepted once secure he Stacks arms and settles for a vague routine retrain him you say fine but first he must admit that something's wrong study the harried salesman on draw plus commission and tired he can't find his way anymore scared he can't recall what he set out to do [Music] [Applause] motivating rejuvenate him give him a bonus a pep talk a medal a hot foot a warning aha that'll Shake him up [Music] plead with him or do you use film to interrupt him with a view of himself let him recognize himself in one of life's difficult and familiar moments go on here say hello to the guy give him a piece of gum summer villager get on with it I know every door every line hey did you hear the one about who told us that last week yeah but it's got a new twist he'll want to hear the twist no Harry you've got to give me the order for the new line three cents off in June it'll knock him dead [Applause] it'll knock them dead Harry you got to give me the order Harry I'll tell you when you never heard before Harry it starts with his girl see Harry is there anything else we can do for you how do you redirect him urge him to try harder or do you provide him with a wider perspective something that can take him out of himself Harry they raise my quota ten percent there was a time when you would have let me know that but don't you see for a moment and look around look at the pictures on the wall you change them when did you do that December things change I didn't notice look around where there's a big Unwritten sign on that door that says help it's always been there you once knew how to read that look at the pile on this desk proposals and counter proposals but where's the Clincher where do I find that a man could use a fork here and there an idea no I'm sorry I can't reach him now he's in conference they're still screaming at me long distance you used to hear that before I did warn me don't tell me a joke make me a hero hang your hat and coat on my rack try to make that lousy graph behave do that in your mind's eye be me for a moment anxious hopeful before you come in here [Applause] the customer is a guy who needs help can you still help me then see me come see me the motion picture to let a man live somewhere else for a moment to let him see beyond the well-worn boundaries of his own preoccupation to switch roles to better understand his own film can play any man back to himself give him the insight for change oh what some power the gifty gears to see ourselves as others see us Edward from many a blunder Frias and foolish notion of course Robert Burns had no idea that we would someday have the power to free us from many a blunder we do have the power on film won't regret it uh write me a fat order a fat order for a hot line best on the market tops of the field Pride of the past fine fine uh put me down for it some got no pride in what they do no pride p-r-i-d-e no Pride uh where was I oh but great packaging you gotta hand them that but junk j-u-n-k you know what I mean I used to sell for old Jack devil wow he makes glob g-l-o-p yeah maybe you know him he's my brother-in-law yeah a closed mouth is the better part of a runaway tongue but do you tell a man that laughter not a lecture recognizable and agreeable on film [Music] unhappily nuts and bolts instruction can be a tedious and costly affair we haven't yet discovered how to make knowledge a biological inheritance each generation must start from scratch some things require more scratch than others read the books stupid what book that book that's notebook that's a mystery one lousy nut check it I check it they put too many in a kit oh you can't get away with that who asked you I didn't eat yet five minutes five hours I'm not gonna make a career out of this okay okay yeah read the book I'll read the book don't see the film an inside view of hidden things [Applause] a diagram in motion no hit to no errors no pieces left over film to train concisely directly but there are levels Beyond how-to problems that project well on film there's the question why bother consider this answer one lousy nut check it why check it there's too many in a kit you can't get away with that yeah who asked you I didn't make it your attention please flight 710 direct service to andahim will be delayed for the arrival of new equipment now add the unknowns damage reputation loss of public confidence loss of time loss of sales loss of gains already made passengers for direct service flight 710 May pick up hotel reservations at the information desk am I what I seem do I see what I am how am I remembered we ask it communities ask it the corporation asks it call us Broadus most powerful ancient or indistinguishable image corporate or personal how does one humanize an entity how does one reveal the sweet and character the history and direction of a company in a pamphlet or on film Edmund Burke wrote nothing in progress can rest on its original plan we might as well think of rocking a grown man in the Cradle of an infant [Music] just the shell of a memory spent remains of a dream that took hold and moved out [Music] we've changed forms and calm Shadows impressions in steel and Rock a world of glass around a city of people but who are we now judges by what Rafters in space go back in time let's design a place big enough to hold 100 men are you going to get them here even bigger something for the next 20 years crazy I forget who said that foresight was not our strong point we came here on a theory with a curiosity to be explored on an unsettled landscape give it a form we said give it a texture a use build a place large enough for a man to think big enough for men to think give it a lifetime In Our Lifetime [Music] it's big now rigged for sound combed and zoned and open to traffic [Music] but despite the calm and the steel it's still unsettled who are we we are as we always were let's just say our Curiosity has grown image and images on film are broader than the printed word visualization in a visual age film able to affect attitudes because it affects the emotions political parties associations branches of government often hang their existence on ideas most of us live outside them physically and emotionally out of sight out of mind take conservation and abstraction conservation of the soil desirable like apple pie but not too urgent until it explodes in light or on film [Applause] consider conservation in a different sense we use words like disadvantaged depressed underprivileged but do they mean what this means meet a loser are you convinced it's important to change him want to convince others share a conviction through [Music] films hey [Music] come on you want to stay here all day by yourself come on I'm your buddy right all right that's where you're gonna be we're gonna go come on let's go [Music] [Applause] okay let's go [Music] [Laughter] [Applause] [Applause] [Applause] [Applause] foreign foreign [Music] foreign [Music] foreign [Music] [Music] laughs [Music] the motion picture to reason Beyond speech tangibles and intangibles Concepts and declarations dreams and their products condensed and explored and projected on this inert and transparent yet much more a vehicle for the imagination a substance on which to reason directly with Sound and Fury or Asylum above all a method to make thoughts understood