Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome to the Taylor Ranch. 0:02 We raise horses here and our days start early, 0:03 usually with a morning ride and a big pot of coffee. 0:06 - Coffee is very important in this house. 0:10 - It certainly is. 0:12 I can't think of anything I look forward 0:13 to more than that first cup of coffee, 0:14 especially when Ursa makes it. 0:16 - He's kind, but you know, it really is the way I make it. 0:18 Let me show you. 0:21 I make it by the pot with Instant Maxwell House. 0:24 It's rich enough to make a really good pot of coffee. 0:27 Only one I found that is, and the only one with his recipe. 0:31 One teaspoon per cup, add water, cold water, 0:34 heat almost to a boil, then let it steep. 0:39 - Great coffee, you know, some men are just lucky. 0:43 - Some women are too. 0:45 Narrator Instant Maxwell House, 0:50 now so much richer in flavor, you can make it by the pot. 0:52 Another fine product of General Foods. 0:55

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