Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome to the Taylor ranch. 0:02 We raise horses here, and our days start early. 0:04 Usually with a morning ride and a big pot of coffee. 0:07 - Coffee is very important in this house. 0:10 - It certainly is. 0:12 I can't think of anything I look forward to more 0:13 than that first cup of coffee, 0:15 especially when Ursa makes it. 0:16 - He's kind, but you know, it really is the way I make it. 0:18 Let me show you. 0:21 I make it by the pot with instant Maxwell house. 0:25 It's rich enough to make a really good pot of coffee. 0:28 Only one I've found that is, 0:32 and the only one with this recipe. 0:33 One teaspoon per cup, add water, cold water, 0:35 heat almost to a boil, then let it steep. 0:40 - That's great coffee. 0:45 You know, some men are just lucky. 0:46 - Some women are too. 0:49 Narrator Instant Maxwell House. 0:52 Now so much richer in flavor, you can make it by the pot. 0:54

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