Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - When you have a husband like mine, 0:03 you have to make a lot of coffee. 0:05 - Drink it all the time. 0:06 - Even backstage at the theater. 0:07 - I couldn't go on without it. 0:09 But the best coffee I get is right here at home. 0:10 Lauren makes it. 0:14 - A special way. 0:14 I'll show you. 0:16 I make it by the pot with Instant Maxwell House. 0:19 The only one I've found rich enough 0:22 (Lauren sniffs) 0:24 to make a really good pot of coffee 0:25 Lauren with this recipe. 0:28 A teaspoon per cup, 0:30 (spoon clanking) 0:31 then water, 0:32 (water pouring) 0:32 cold water. 0:33 (flame ignites) 0:34 Heat, just to a boil. 0:35 Then let it steep a while to bring out all its flavor. 0:36 Take it from me, girls. 0:41 The way to a mine's heart is good coffee. 0:43 - Well, it's a good start. 0:46 - Try it. 0:50 - [Voice Over Artist] Instant Maxwell House. 0:51 Now so much richer in flavor, 0:53 you can make it by the pot. 0:55 Another fine product of General Foods. 0:56

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