Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (table vibrating) 0:03 - When you have a husband like mine, 0:05 you have to make a lot of coffee. 0:06 - Drink it all the time. 0:07 - Even backstage at the theater. 0:09 - I couldn't go on without it, 0:11 but the best coffee I get is right here at home. 0:12 Lauren makes it. 0:15 - A special way, I'll show you. 0:16 I make it by the pot with Instant Maxwell House. 0:21 The only one I found rich enough 0:24 to make a really good pot of coffee, 0:26 with this recipe. 0:29 A teaspoon per cup. 0:31 (glass vibrating) 0:32 Then water, cold water. 0:33 Heat, just to a boil. 0:36 Then let it steep a while to bring out all its flavor. 0:39 Take it from me, girls. 0:43 The way to a man's heart is good coffee. 0:45 - Well, it's a good start. 0:48 - Try it. 0:52 - Instant Maxwell House now so much richer in flavor, 0:54 you can make it by the pot. 0:57

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