Maxwell House: Instant Maxwell House Coffee, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've always liked the good things in life. 0:01 Good art, good book, good coffee. 0:03 And I'm so particular about my coffee, I make it myself. 0:06 Let me show you how. 0:10 I make it by the pot, 0:11 but using instant coffee, Instant Maxwell House. 0:12 It's so much richer now, 0:16 it makes a really good pot of coffee. 0:17 Only one that has this recipe. 0:20 Use one teaspoon per cup. 0:22 Add water, cold water, 0:24 bring almost to a boil. 0:27 Let it steep for a moment. 0:29 I do it my way, see? 0:31 You'll like it. 0:33 Narrator Instant Maxwell House, 0:35 now so much richer in flavor, you can make it by the pot. 0:36 And now, a special summertime offer. 0:39 This levelet quart-sized thermal bottle 0:42 with 10 ounces of Instant Maxwell House coffee inside. 0:45 Finish the coffee, remove the label 0:48 and it's ready to keep cold drinks cold, hot drinks hot. 0:50 Get your thermal bottle packed with Instant Maxwell House 0:54 at one low price now. 0:57


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