Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You can always tell my place at the table 0:02 by this big old cup. 0:04 Held a lot of good coffee, 0:05 but nothing like the coffee I make now. 0:07 I make it a new way by the pot using instant coffee. 0:11 Instant Maxwell House. 0:16 It's so much richer now, it makes a delicious pot of coffee. 0:18 The only one with this recipe. 0:21 Use a heaping teaspoon for each cup. 0:23 Add water, cold water, heat almost to a boil. 0:26 Then let it steep a moment. 0:31 My guests love it, yours will too. 0:32 Narrator Instant Maxwell House, 0:35 now so much richer in flavor you can make it by the pot. 0:37

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