Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I just adore giving dinner parties. 0:02 I'm afraid I'm terribly fussy about everything I serve, 0:05 and particularly, the coffee. 0:08 I found a new way to make marvelous coffee by the pot, 0:12 but using instant coffee. 0:16 Not any instant. 0:18 This one, Instant Maxwell House. 0:20 It's now so much richer. 0:22 It makes a really good pot of coffee. 0:24 It's the only one that has this recipe. 0:27 A heaping teaspoon for each cup, 0:29 cold water to the proper level, 0:31 then heat it almost to the boiling point 0:34 and let it steep a few moments to bring out all its flavor. 0:37 Try it. 0:41 I promise you, you'll get compliments on your coffee. 0:42 Announcer Instant Maxwell House. 0:45 Now so much richer in flavor. 0:47 You can make it by the pot. 0:49 Naturally, coffee this rich tastes better 0:51 made by the cup too. 0:53 Instant Maxwell House, 0:55 another fine product of General Foods. 0:57

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