Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey your coffee. 0:03 Delicious. 0:07 There's no bitterness. 0:08 Narrator No bitterness. 0:09 It's Instant Maxwell House. 0:11 Smooth, rich coffee without a hint of bitterness. 0:13 See for yourself why Instant Maxwell House 0:17 tastes so delicious. 0:19 The carafe on the left is bitter coffee. 0:21 Bitter coffee is often cloudy. 0:23 See how fuzzy the candle flame looks? 0:25 Now, look at Instant Maxwell House. 0:28 No cloudiness here. 0:31 See how clearly the candle flame shines through. 0:33 Sold as the flavor, smooth, rich. 0:36 Clearly more delicious. 0:39 - Beautiful. 0:41 Just the way I've always wanted coffee to taste. 0:43 Narrator Instant Maxwell House, 0:47 delicious coffee from General Foods. 0:48 Smooth, rich coffee without a hint of bitterness. 0:52 - Beautiful. 0:58

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