Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Terrific dinner, Al. 0:01 - Mmm, absolutely delicious. 0:02 - My compliments, yes. 0:05 - Hey things are going great hun, is the coffee ready? 0:08 - Yes. 0:10 - Instant coff-- Instant coffee, you must be kidding! 0:14 You'll spoil everything. 0:15 - Oh don't be silly. 0:16 It's not just an instant, it's Instant Maxwell House. 0:18 - But all our guests-- 0:21 - Relax, this is the only coffee I've found 0:23 that everyone seems to like. 0:25 It's so much richer. 0:26 - But Roger's out there 0:28 and you know how fussy he is about coffee. 0:29 - Oh, and I'm not fussy? 0:31 - Oh hun, of course-- 0:32 - If I could serve something better don't you think I would? 0:33 - Sure, but I-- 0:35 - Now no more buts, now you just go back in there 0:36 and tell a joke or something, all right? 0:39 - Everything all right, Roger? 0:42 - Let me tell you something 0:44 about this coffee of yours, young fella. 0:46 It's delicious! 0:49 Hit me again! 0:50 Announcer Instant Maxwell House, 0:52 smooth, rich coffee from General Foods. 0:53 The one instant good enough to serve your guests. 0:56

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