Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (police siren wail) 0:00 (fire crackling) 0:07 (whistle) 0:09 (ax thuds rhythmically) 0:10 (firemen chatter) 0:17 (indistinct) 0:21 Man Hey, where's the coffee? 0:26 Voiceover Sometimes, 0:28 right in the middle of work, 0:29 you know you've earned a cup of coffee. 0:31 A lot of people know what we're talking about. 0:34 And pour themselves a cup of instant Maxwell House, 0:36 the coffee that pleases 25 million Americans 0:39 as no other coffee can. 0:42 (satisfied sigh) 0:47 - Man. 0:48 Instant Maxwell House from General Foods. 0:52 (sigh) 0:55 A lot of people know what we're talking about. 0:56 (satisfied sigh) 0:58

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