Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Easy, Fred, easy. 0:02 - Got it out. 0:03 - There she is, lady. 0:05 - Thanks, fellas. 0:06 How about some coffee? 0:07 - That'd be nice, ma'am. 0:09 - Go over real big. 0:10 Instant Maxwell House? 0:12 - 'Fraid not. - If you don't mind. 0:15 - We brought our own. 0:16 May we? 0:17 - Well, sure, but why? 0:19 This is perfectly good coffee. 0:20 - Oh we're sure it is, ma'am. 0:22 But this instant Maxwell House spoils you for anything else. 0:23 - Yeah, it makes the other's 0:27 taste kind of bitter in comparison. 0:28 - Mm, that's smooth, huh, Fred? 0:34 - Really spoils ya, Al. 0:36 Gee, ma'am, we didn't mean to hurt your feelings. 0:38 Al Gosh, no. 0:39 I mean, if that's what you want enjoy. 0:40 - Say, fellas, mind if I try a cup? 0:42 - Be our guest. 0:46 Narrator Instant Maxwell House, 0:48 delicious coffee from General Foods. 0:50 So smooth and rich. 0:53 - It spoils you for anything else. 0:55 It really does. 0:57

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