Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Betty, how do you do it? 0:02 This coffee! 0:04 You wouldn't tell an old friend your secret, would you? 0:05 - Well, I... 0:08 (bell dings) 0:09 Narrator When your friends rave about your coffee, 0:10 will you admit you used an instant? 0:12 Will you say... 0:15 - It's Instant Maxwell House and I make it by the pot. 0:16 Only one I found rich enough to make 0:19 a really good pot of coffee. 0:21 They even put the recipe on the jar. 0:23 One teaspoon of coffee for each cup, 0:26 and I had one for the pot. 0:28 Add water next, cold water, then heat almost to a boil. 0:30 And then set it aside to steep a moment. 0:35 It brings out all the flavor. 0:37 More coffee, Jane? 0:41 - Yes, please. 0:42 Really, Betty, it's delicious. 0:43 What in the world do you use? 0:46 - Why I use... 0:47 (bell dings) 0:48 Narrator Will you admit you used an instant? 0:49 Most people do with Instant Maxwell House. 0:52 It's that good. 0:54 From General Foods. 0:56

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