Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic orchestral music) 0:01 Voiceover Wait, what's that wonderful smell? 0:02 Ahh, coffee beans roasting, still warm. 0:06 Stop right there. 0:11 Now they've caught that moment. 0:12 That warm bean flavor in the new instant Maxwell House. 0:15 New instant Maxwell house has that warm bean flavor, 0:19 because it's made from coffee beans 0:23 still warm from roasting. 0:24 It's the freshest taste in coffee yet. 0:26 You know, once coffee beans come out of the roaster, 0:29 air starts stealing flavor. 0:31 Cold beans lose flavor. 0:34 But with Instant Maxwell House, 0:35 as soon as the beans come fresh from the roaster, 0:38 they're made into new fresher, flavor buds 0:41 that deliver warm bean flavor instantly to you. 0:43 Get the coffee made from warm beans. 0:47 Get the new Instant Maxwell House 0:49 in the jar with a stars on top. 0:51 The coffee with that warm bean flavor. 0:53

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