Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Close your eyes a minute. 0:01 Now think of coffee beans roasting. 0:02 (upbeat music) 0:06 Still warm, smoking hot right out of a roaster. 0:08 This is the moment of perfect freshness. 0:13 Of wonderful, warm bean flavor. 0:16 At last, this warm bean flavor has been captured for you 0:19 in the new instant Maxwell House. 0:22 Warm beans flavor because it's made from coffee beans 0:25 still warm from roasting. 0:27 You know, once coffee beans come out of the roaster 0:30 air starts stealing flavor. 0:32 Cold beans lose flavor. 0:35 But with new instant Maxwell House, 0:37 as soon as the beans come fresh hot from the roaster 0:39 they're made into new pressure-flavor buds 0:42 that deliver warm bean flavor instantly to you. 0:45 It's the freshest taste in coffee yet. 0:48 So for that wonderful warm bean flavor, 0:50 reach for the jar with the stars on top. 0:53 New instant Maxwell House. 0:56

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