Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Still warm. 0:01 From coffee beans still warm from roasting 0:02 comes a great new coffee, 0:05 the freshest tasting coffee you can buy. 0:07 New instant Maxwell House, 0:09 the freshest tasting coffee, 0:11 because it's actually brewed from beans 0:13 when they're still warm from roasting. 0:14 Yes, when coffee beans are still warm, 0:17 fresh from the roaster, 0:20 this is the moment, 0:21 the moment of perfect freshness, 0:22 of perfect flavor. 0:24 Now in the instant Maxwell House coffee kitchens, 0:26 that moment is captured for you. 0:28 When new instant Maxwell House is brewed, 0:31 actually percolated from coffee beans 0:33 when they're still warm from roasting. 0:36 The result? 0:38 New, fresher flavor buds, 0:39 and that means a new coffee that's even fresher 0:41 than you could ever brew at home. 0:43 Coffee brewed from beans 0:45 still warm from roasting. 0:46 Wouldn't you like your coffee 0:48 to be that fresh? 0:50 Then reach for the fresh new coffee in the jar 0:51 with the stars on top. 0:54 New instant Maxwell House. 0:55

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