Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Advertiser Oh, no, not again. 0:01 Are you sure? 0:04 Imagine you of all people out of coffee, 0:05 out of new Instant Maxwell House? 0:09 Well, why run out? 0:11 Now there's a new Giant Size Instant Maxwell House, 0:13 a new Giant size that's 10 ounces 0:17 of the freshest tasting coffee you can buy. 0:19 10 ounces? 0:22 Why that's dozens and dozens of extra cups of coffee, 0:23 brewed from beans still warm from roasting, 0:27 actually percolated for you 0:30 in Maxwell House's own coffee kitchens. 0:32 And now in this new Giant size, 0:34 you get more fresh new flavor bud flavor than ever before. 0:37 And when you buy it by the Giant, you'll save money too. 0:41 So why run out, buy new Instant Maxwell House 0:45 by the Giant and you won't have to run out again. 0:48 Look for the big 10 on the label. 0:52 New Giant size Instant Maxwell House. 0:54

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