Maxwell House: Instant Maxwell House Coffee, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What could smell so fresh as coffee 0:01 brewed from beans still warm from roasting? 0:04 What could taste so fresh as coffee 0:07 brewed from beans still warm from roasting? 0:09 Now, there's a coffee made this wonderful way, 0:13 new Instant Maxwell House. 0:17 This is the most exciting thing 0:20 that's ever happened to coffee. 0:21 Coffee brewed from beans still warm from roasting, 0:23 coffee brewed, actually percolated for you, 0:27 in Maxwell House's own coffee kitchens, 0:31 and right from this freshly percolated coffee 0:33 new Instant Maxwell House has created 0:37 a new kind of flavor buds, fresher, 0:39 the very essence of the percolated coffee itself. 0:42 No wonder it's the freshest tasting coffee you can buy. 0:45 For this remarkably fresh flavor 0:49 of coffee brewed from beans still warm from roasting, 0:51 reach for the jar with the stars on top, 0:55 new Instant Maxwell House. 0:58 Say, if you've been feeling the high cost of living, 1:00 here is some mighty good news. 1:03 Starting right now, wherever you live, 1:05 new Instant Maxwell House is available 1:08 at the lowest prices in history. 1:10 That's right, the lowest prices in history. 1:12 Now mind you, this isn't just a short-term sale. 1:15 This is an important change in the price 1:18 of America's finest quality coffee. 1:20 And of course, at these new, remarkably low prices, 1:23 you are getting that famous flavor bud flavor 1:26 of new Instant Maxwell House, 1:29 the hardiest, most happy flavor in the USA. 1:36 So don't forget, will you. 1:39 Starting right now, wherever you live, 1:40 you can buy new Instant Maxwell House 1:42 at the lowest prices in history. 1:45 Look for those prices at your grocers 1:47 on new Instant Maxwell House. 1:49 If you'll start buying now, you'll really save. 1:51