Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Everywhere in the USA 0:01 people like the new instant Maxwell House. 0:04 ♪ It's the most happy flavor ♪ 0:08 ♪ Deep and hearty flavor ♪ 0:10 ♪ It's the most happy flavor in the USA ♪ 0:12 ♪ Instant Maxwell House ♪ 0:17 ♪ New instant Maxwell House ♪ 0:18 ♪ The most happy flavor in the USA ♪ 0:20 Narrator Here's the secret behind this great new flavor. 0:23 Those famous flavor buds of real coffee 0:26 are now bursting with new fresh roast flavor. 0:29 Flavor you can smell in the new fresh roasted aroma. 0:34 See in the deeper, darker color. 0:38 Here's new body, new strength. 0:40 The heartiest, most happy flavor in coffee today. 0:43 ♪ For coffee that's good to the very last drop ♪ 0:47 ♪ Reach for the jar with the stars on top ♪ 0:49 ♪ The most happy flavor in the USA ♪ 0:51 Narrator The new instant Maxwell House. 0:56

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