Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Social note from Lansing, 0:01 Mrs. Harriet Algate will entertain her bridge club today. 0:03 Say there's Laila Web always comes early to help out. 0:07 - Hi. 0:11 - Hi. 0:12 - I brought the napkins. 0:12 - Oh good. 0:13 - Everything okay? 0:14 - Mhmm. 0:15 - Hey, great, coffee ready? 0:17 - Making it now. 0:20 - You're kidding, instant coffee for these girls? 0:21 - Not any instant, Maxwell House, you make it by the pot, 0:24 starting with cold water. 0:28 Recipes on the jar. 0:29 The only one I dare serve my guests. 0:31 - Well, it's your party. 0:35 Harriet you were right. 0:39 The girls raved about the coffee, finished every pinch. 0:42 - Naturally, Maxwell House, you know, 0:45 good to the last drop. (said simultaneously) 0:47 Narrator End of social note from Lansing. 0:49 Happy ending always is with instant Maxwell house. 0:51 The one instant coffee good enough to serve your guests 0:54 from General Foods. 0:58

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