Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, there. 0:01 I'm Rex Marshall. 0:02 Just fixed myself a little snack 0:03 to go along with my favorite beverage, coffee. 0:04 Of course, when I say coffee, 0:07 naturally, I mean Instant Maxwell House. 0:08 The amazing coffee discovery. 0:11 Amazing, because here in this jar, 0:13 you've got a superb blend of the world's rich, rare coffees 0:15 in a revolutionary new form. 0:19 Look, it's not a powder, not a grind, 0:21 but millions of tiny hollow flavor buds of real coffee. 0:24 Ready to burst instantly into that wonderful, 0:28 good to the last drop flavor the moment you add hot water. 0:30 Believe me, that is real coffee. 0:36 As delicious as the best you'll ever brew. 0:38 And you'll find Instant Maxwell House delicious 0:42 whenever you drink it. 0:44 With meals, between meals, anytime. 0:45 So the next time you shop, 0:48 remember for coffee that's good to the very last drop, 0:50 reach for the jar with the stars on top. 0:53 Instant Maxwell House, the amazing coffee discovery. 0:56

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