Maxwell House: Instant Maxwell House Coffee, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, hello. Welcome to my workshop. 0:01 Just cleaning up here a little bit. 0:03 How 'bout joining me for some coffee? 0:05 I got the makings right here in this jar. 0:07 Instant Maxwell House. 0:09 I'd like to show you how to make fresh, 0:11 truly delicious coffee. 0:13 I think you'll know then, 0:14 why this is the amazing coffee discovery. 0:15 That's right. Instant Maxwell House really is amazing. 0:18 It's a completely different kind of coffee. 0:21 Here. Take a look for yourself 0:24 underneath this magnifying glass. 0:25 Now you can see it's not a powder, not a grind either. 0:27 But millions of tiny hollow flavor buds 0:31 of real coffee, formed this way to capture and preserve 0:33 that famous Maxwell House flavor. 0:37 Now these miracle flavor buds burst instantly 0:40 the moment you pour in hot water, flooding the pot 0:43 with that one and only "good to the last drop" flavor. 0:47 I want to tell you that is all real coffee. 0:53 As delicious as the best cup of coffee you ever have brewed. 0:56 And here's something else you know, 1:02 with this large jar you save money too. 1:03 Up to 75 cents compared to three pounds of ground coffee 1:06 means that Instant Maxwell House 1:09 costs you less per cup. 1:11 So this is Rex Marshall reminding you, 1:13 if you want that delicious, "good to the last drop" flavor, 1:15 always look for the jar with the stars on top. 1:19 Instant Maxwell House. The amazing coffee discovery. 1:21