Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello. Well, seems I've been elected 0:01 to fill the sugar bowl and get some coffee ready. 0:04 You know, when you drink as much coffee as we do, 0:06 you certainly do appreciate Instant Maxwell House. 0:08 I'll guarantee the first time you try it, 0:12 you will understand 0:14 why this is the amazing coffee discovery. 0:15 You see, Instant Maxwell House 0:18 is a completely different kind of coffee. 0:20 Now to show you what I mean, 0:23 just take a look underneath this magnifying glass. 0:24 You can see it's miracle flavor buds 0:28 burst instantly when you pour in hot water, 0:30 flooding the pot with that wonderful, 0:34 good to the last drop, flavor. 0:36 Yes, sir. That is real coffee. 0:39 As delicious as the best you've ever brewed. 0:43 Furthermore, with this large jar, you save money too. 0:47 Up to 75 cents compared to three pounds of ground coffee. 0:51 Means that Instant Maxwell House costs you less per cup. 0:54 So this is Rex Marshall reminding you 0:57 when you get the jar with the stars on top, that's it, 0:59 you have the coffee that's good to the very last drop. 1:03 Instant Maxwell House. The amazing coffee discovery. 1:07

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