Maxwell House: Instant Maxwell House Coffee, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there. 0:01 So, you just have to look around your own kitchen, 0:03 do appreciate the wonder of modern living. 0:07 All the amazing new ways to do things. 0:09 Now, in coffee, of course, 0:12 it's the amazing coffee discovery, Instant Maxwell House. 0:14 This is amazing because it's so completely different. 0:18 Now, this is a difference that you not only can taste, 0:21 but you can see as well. 0:24 This magnifying glass shows you 0:26 that Instant Maxwell House is not a powder, 0:28 not a grind either, 0:30 but millions of tiny hollow flavor buds of real coffee, 0:32 formed this way to capture and preserve 0:36 that famous Maxwell House flavor. 0:39 Now, what happens is that these miracle flavor buds burst 0:43 the moment you pour in hot water, 0:46 flooding the pot with that wonderful, 0:49 good to the last drop, flavor. 0:51 As I said, this is all real coffee, 0:55 as delicious as the best coffee you ever have brewed. 0:58 What's more, with this large jar, you save money too, 1:02 up to 75 cents compared to three pounds of ground coffee. 1:06 Means that Instant Maxwell House costs you less per cup. 1:09 So this is Rex marshal reminding you, 1:13 for coffee that's good to the very last drop, 1:15 always reach for the jar with the stars on top, 1:18 Instant Maxwell House. 1:21 The amazing coffee discovery. 1:23