Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:00 Announcer Coffee beans, roasting. 0:02 Here they come, smoking hot, bursting with flavor. 0:03 Now we've captured this taste, 0:07 the flavor of coffee beans still warm from roasting, 0:09 in new Instant Maxwell House. 0:12 It's the freshest taste in coffee yet. 0:14

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John W. Hartman Center for Sales Advertising & Marketing History

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