Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You're looking at an amazing discovery, 0:01 an amazing coffee discovery, 0:04 Instant Maxwell House. 0:06 Right here is a superb blend 0:07 of rare, rich coffees 0:10 in a revolutionary new form. 0:12 As you see, it's not a powder, 0:14 not a grind either, 0:16 but millions of tiny, hollow, flavor buds 0:18 of real coffee, 0:21 formed this way to capture and preserve 0:22 that famous Maxwell House flavor. 0:25 Well now, what happens is that these miracle flavor buds 0:28 burst instantly when you pour in hot water, 0:31 flooding the pot 0:35 with that one and only good to the last drop flavor. 0:36 And as I say, 0:42 that is all real coffee, 0:44 as delicious as the best you've ever brewed. 0:46 What's more, 0:49 with this large size jar, 0:49 you save up to 75 cents 0:51 compared to three pounds of ground coffee, 0:53 which means that Instant Maxwell House 0:55 costs you less per cup. 0:57 So this is Rex Marshall reminding you, 1:00 for coffee that's good to the very last drop, 1:02 always reach for the jar with the stars on top. 1:05 Instant Maxwell House, 1:09 the amazing coffee discovery. 1:11

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