Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now, 10 cents off large jar 0:01 to introduce new, instant Maxwell House. 0:03 ♪ It's the most happy flavor ♪ 0:06 ♪ It's the most happy flavor ♪ 0:08 ♪ It's the most happy flavor in the USA ♪ 0:10 Just one sniff tells you the good news. 0:15 Here's fresh roasted aroma and flavor 0:17 no coffee ever captured before. 0:20 New, instant Maxwell House. 0:21 ♪ It's the most happy flavor in the USA ♪ 0:23 Buy now and save 10 cents. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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