Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Crowd Now, a new coffee miracle from Flavor Buds. 0:01 Take a deep, deep breath of that deep, deep aroma. 0:05 Mmm, 0:10 wow. 0:11 How that new aroma enriches that flavor by flavor. 0:12 Announcer It's yours only in Instant Maxwell House. 0:16 No powdered coffee has it, no ground coffee has it. 0:19 Only this revolutionary, new form of coffee, 0:22 can bring you aroma like this. 0:25 A new, fresh-roasted aroma. 0:27 That's actually part and parcel 0:30 of these miracle flavor buds. 0:31 Millions of tiny flavor buds of real coffee, 0:33 ready to burst instantly into that 0:37 famous Maxwell House flavor. 0:39 Coffee never tasted this good before. 0:41 Crowd And wow, 0:44 how that new aroma enriches that flavor by flavor. 0:46 For coffee that's good to the very last drop, 0:50 reach for the jar with the stars on top. 0:53 Instant Maxwell House. 0:56

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