Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Now when you pour a cup of coffee 0:02 pour a cup and a half of flavor. 0:04 You get a cup and a half of flavor every time 0:09 with today's Instant Maxwell House. 0:12 That's because this coffee captures the good rich flavor 0:16 of coffee beans, fresh hot from the roaster. 0:19 When they're bursting with aroma and flavor. 0:22 Next time you pour a cup of coffee, 0:25 pour a cup and a half of flavor. 0:31 Get today's Instant Maxwell House. 0:33 It's flavor sealed in this distinctive new jar. 0:36

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