Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Wait. 0:01 (lively music) 0:02 What's that wonderful smell? 0:03 (happy music) 0:05 Ah, coffee beans, roasting, still warm. 0:06 (playful music) 0:10 Stop right there. 0:11 Now they've caught that moment, 0:12 that warm bean flavor 0:15 in new Instant Maxwell House. 0:17 Warm bean flavor 0:19 because it's made from coffee beans 0:20 still warm from roasting. 0:22 It's the freshest taste in coffee yet. 0:24 You know, once coffee beans come out of the roaster, 0:27 air starts stealing flavor. 0:30 Cold beans lose flavor. 0:32 But with new Instant Maxwell House, 0:35 as soon as the beans come fresh hot from the roaster, 0:37 they're made of the new, fresher flavor buds 0:40 that deliver warm bean flavor instantly to you. 0:42 Get the coffee made from warm beans. 0:46 Get new Instant Maxwell House in the jar 0:48 with the stars on top. 0:51 The coffee with that warm bean flavor. 0:53

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