Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Wait! 0:01 What's that wonderful smell? 0:02 Ah, coffee beans roasting, still warm. 0:06 Stop right there. 0:11 Now they've caught that moment, 0:12 that warm bean flavor in new Instant Maxwell House. 0:14 Warm bean flavor because it's made 0:18 from coffee beans still warm from roasting. 0:20 It's the freshest taste in coffee yet. 0:24 You know, once coffee beans come out of the roaster, 0:27 air starts stealing flavor. 0:30 Cold beans lose flavor, 0:32 but with new Instant Maxwell House, 0:34 as soon as the beans come fresh hot from the roaster, 0:36 they are made into new fresher flavor buds, 0:39 bursting with warm bean flavor. 0:42 Get new Instant Maxwell House. 0:45 And now there's a new giant size. 0:47 Dozens of extra cups of the coffee with warm bean flavor. 0:50 Get the new giant size Instant Maxwell House 0:53 in the big giant jar. 0:56

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