Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Close your eyes a minute. 0:00 Now think of coffee beans roasting, 0:02 still warm, smoking hot right out of the roaster. 0:08 This is the moment of perfect freshness, 0:13 of wonderful warm bean flavor. 0:15 At last this warm bean flavor has been captured 0:19 for you in the new Instant Maxwell House. 0:21 Warm bean flavor because it's made from 0:24 coffee beans still warm from roasting. 0:26 You know once coffee beans come out of the roaster 0:29 air starts stealing flavor. 0:32 Cold beans lose flavor. 0:34 But with new Instant Maxwell House 0:37 as soon as the beans come fresh hot from the roaster 0:39 they're made into new Fresher Flavor buds 0:41 that deliver warm bean flavor instantly to you. 0:44 It's the freshest taste in coffee yet. 0:48 And now you can get the coffee 0:50 with that warm bean flavor in a really big jar. 0:52 Get the new giant size Instant Maxwell house. 0:55

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